Body Contour

The challenge was to was to let reality stars Madison Lecroy and Ciara Miller’s authentic personalities shine through while giving testimonial to the desirable properties of Express Body Contour, like stretch, sculpt, etc. We wanted the campaign to feature a mix of polished imagery and behind-the-scenes moments. I worked on this project as Art Director and managed video, photo, and social capture as the highest-ranking individual from the brand on set.