Express x NBA

Express partnered with the NBA, starting with Stephen Curry in 2015 during his first rise to MVP. In the following years, the partnership grew to include several other notable NBA players such as Trae Young, Jamal Murray, Victor Oladipo, and others. I worked on this campaign as an art director and developed many of the video concepts and also edited many of the videos and supervised post-production. This campaign has been one of Express’ most successful to date.